The phrase "Sorry I'm Not a Deejay" was deliberately conceived as a provocation to the electronic music scene and quickly gained traction among DJs, producers, promoters, and clubbers around the world.

The T-shirts and related products have become widely recognized and worn by prominent figures in the international electronic music community, including Carl Cox, Seth Troxler, The Martinez Brothers, Ricardo Villalobos, Nakandia, Francesco Farfa, Alex Neri, Benny Blanco, Supernova, and many others.